Degree 53, Manchester-based UX design and software development agency, have recently expanded their sales team with a newly appointed commercial director and an additional business development manager. These hires have been made to support the company’s growth and development plan.
Natalie Merrison steps in the role of the commercial director. She has 12 years of digital marketing experience, having managed the Betfred affiliate programme in the past. Natalie brings a wealth of experience in sales and negotiations. Thanks to her affiliate marketing background, she has a full understanding of the acquisition and full sales cycle process. She will apply this to Degree 53 to maximise ROI, as well as tying in with the company strategy in terms of expanding its reach.
Steven Whelan will take on new business and provide additional support to the existing team members. He comes from CDL with a technical background and commercial expertise with a strong focus on business growth.
Natalie Merrison comments: “I’m delighted to be part of such a strong and dynamic company, and I look forward to building up on the progress the team have made so far. There are so many opportunities for us to pursue. We’re open to a number of other industries that we can apply our expertise to. Having a stronger commercial team will no doubt help broaden our reach and grow the business.”
Andrew Daniels, managing director at Degree 53 says: “We’ve experienced considerable growth as a business over the past year, winning new clients from Asia to North America, both in online gambling and other sectors. I’m really proud of our success and have even bigger plans for the future. This is a great opportunity to grow our commercial department to bring in new business and help Degree 53 enter new markets. I’m very excited to see how Natalie and her team will develop our business strategy to move the company forward and deliver excellent digital products to businesses worldwide.”