Downtown and Embryo to launch business index

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Downtown in Business have partnered with Embryo to launch ‘The Downtown Embryo Index’. The Downtown Embryo Index enables businesses to compare themselves with their competitors, to see who the key industry leaders are.

Downtown in Business have partnered with Embryo to launch ‘The Downtown Embryo Index’.

The Downtown Embryo Index enables businesses to compare themselves with their competitors, to see who the key industry leaders are. By scoring each business on a series of metrics including CSR, keyword reach and content we are able to show how visible and engaging a business is to their online audience. The individual metric scores are then combined to give an overall index score which allows us to rank the top 100 based on search performance, social media presence and engagement.

Downtown in Business Director, Chris McKenna commented ‘‘The product Embryo have produced is phenomenal and we are delighted to launch it in partnership with Ross and his team. They have created a Stock Exchange as such for businesses which measures performance on a wide range of matters including brand awareness, CSR, networking, thought leadership and marketing; so it felt like the perfect fit.

Over the course of the remainder of the year and beyond we will be engaging with the DiB network and wider business community across the regions we operate and incorporating the platform into the Downtown events programme’’

Ross Green, Managing Director of Embryo added ‘’We believe this is a unique product and we are excited to collaborate with Downtown in Business. Their reach into core cities across the North, West Midlands and London will give us the perfect platform to get visibility to the index, which we have spent some time developing’’.

Downtown in Business will host an exclusive launch event for the Index at the Stock Exchange Hotel in Manchester on Friday 9th July at 2pm. For more information on attending this event please contact Patrick.gaffney@downtowninbusiness.com.

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