Liverpool City Region at MIPIM

A special report from international property festival MIPIM from the Head of Marketing Liverpool, Chris Brown.
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email

For the first time since 2019, it has been great to be back at MIPIM presenting the investable opportunities within the Liverpool City Region with our private and public sector partners without whom we wouldn’t be able to be here.

This year’s first post COVID MIPIM was always going to be more challenging particularly as we only had 6 weeks to pull together our program but we always felt we needed to maintain a presence particularly as this was the first one after BREXIT. We also decided to move from our usual inside space to an outside pavilion and in doing that not to hold events there but to ensure that we strategically positioned our leadership in sessions particularly with DIT (Department of International Trade), London and Newcastle, Estates Gazette and Real Estate live

The support of Katherine Fairclough, Mayor Joanne Anderson and Tony Reeves has enabled us to have a strong presence within Government events and we also welcomed 12 DIT members and the British Property Federation to our Investment dinner on Tuesday. There is no doubt that we have really strengthened our relationship with Government particularly around our innovation credentials and the opportunities provided through the Freeport. It’s also provided us with an opportunity to input into the levelling up discussions and the importance of these to our area.      

Despite a reduction in numbers to the event we have been delighted with the level and quality of enquiries with a nice balance between end user and those looking for capital investment opportunities and that they are looking to invest over the long term

For our private sector stakeholders it’s really important that they have a positive experience and having made the commitment to support the City Region presence it’s great to see that many of them are going to come back to Liverpool with some strong leads and enquiries

Our number one priority upon our return must be to thoroughly follow through on all the leads that we have attained and make sure we capitalise on them as these are the real tangible benefits

MIPIM is an opportunity to maintain, develop and create new relationships and partnerships and we have undoubtedly scored well in all three areas so the Liverpool Place partnership with all its partners will look to build on these in May when we will be present in Leeds at the UKREiif Real Estate Event.

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Downtown in Business
Which department is your enquiry regarding. If unsure select other.
Please summarise why you are contacting Downtown in Business.

Be the Standard: Live

Join Be the Standard on Thursday 30th June between 9am and 5pm at the Everyman Cinema in Leeds to learn from some of the world’s best in sport and business on how to become the best version of yourself.

Read More