Just why is Julian Gratton giving away trade secrets, you might ask? Having just joined the award winning Leeds marketing agency as Joint Managing Partner, Julian is hosting a masterclass event to improve your return on investment, whether that’s marketing to consumers or B2B. Having previously worked as Group Creative Director at APS Group, Julian joined OTB in January and suggested this tried and tested event on day one. Julian wants the audience to take away a bespoke marketing toolkit whether attendees are SME owners, senior marketing professionals who want to improve response and marketing collateral, get more out of their teams or agencies, or larger organisations who want to ensure their messaging is effective.
Julian has over 20 years working with household names such as Adidas and the RSPCA, lecturing on the use of language and design to businesses, top universities and business schools across Europe, on behalf of brands like Duracell, Pandora, the First Group and Phillips. Whilst it may seem that Julian is giving away trade secrets, OTB is keen that the value and effectiveness of good marketing is shared with results that are tangible in this fast paced world of business. Participants will leave equipped with a range of design and copy techniques based on marketing psychology and behavioural science that are proven to generate an up-lift in response and ensure their activity stands out in a crowded marketing place. The event will empower participants to create the disruptive ideas that will get the company noticed and remembered. The day in central Leeds on 17th March is fun, informal and includes lunch. Tickets costs £350pp or book before 21st February and take up a half price offer of £175pp. Tuesday, 17th March, 11am to 3pm, The Studio, Riverside West, Whitehall Road, Leeds, LS1 4AW. Visit www.outsidethebox.co.uk for details.