Birmingham Power Panel: Creating ‘Love Brands’
Former chief executive of Saatchi & Saatchi, Kevin Roberts, wrote a book extolling the virtues of creating brands people fall in love with. ‘Love Brum’ is a practical example how an emotional attachment to a brand can convince people to support an initiative. But how can our city market Birmingham more effectively, with the West Midlands millstone to contend with? And what are the most effective communications strategies that can help your business win more customers?
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