Family firm, Williams Motor Group, unveiled the brand new BMW 4 Series this week with actor Ryan Thomas getting the first glimpse of the new model.

Ryan, who recently appeared on Top Gear, is an avid car enthusiast and was impressed with his sneak peak of the vehicle at Manchester’s most stylish meeting point, the Dakota Hotel. The unveiling of the cutting edge model is part of a partnership between Williams and the city centre hotel where guests can enjoy chauffeur-driven journeys in an X7 or 7 Series vehicle.

The brand new 4 Series boasts a redesigned grille on the front of the car – a bold feature that acknowledges the BMW heritage in a new expressive way. Referred to as a kidney grille, it makes a self-confident and cutting edge statement which ensures the car stands out from the crowd.

Guy Adams, Managing Director of Williams Motor Group said, “We are proud to present the 4 Series at its Manchester debut as it is one of the most eagerly anticipated vehicles from the whole BMW stable for some time and the demand will undoubtedly be high once people have the opportunity to see it for themselves. It is a dynamic sporting coupe that will appeal to those who appreciate its bold design, its practicality and performance and we are confident it will be really well received here in the North West.”

Matt Townley, General Manager, Dakota Hotel, Manchester added, “Our collaboration with Williams underlines our positive approach to business in these times. We are offering our guests the opportunity to travel in the finest vehicles and have been impressed with the uptake of the offer. Hosting the 4 Series launch here was a privilege as our brands hold true to the same values and appeal to the same audiences who appreciated style and great design.”

Williams Motor Group is the retailer of BMW in the North West and has been operating since 1909 as a family firm when it opened as Williams Wheelwright Works on Deansgate in Manchester.  Alongside BMW, the family firm retails MINI, Jaguar and Land Rover from its retail centres at Manchester TraffordCity, Stockport, Bolton, Rochdale and Liverpool.