Full service content marketing agency, HDY Agency, has expanded its portfolio of clients after securing a number of new projects with global biotechnology company, The Binding Site.
Founded by researchers at the University of Birmingham, The Binding Site provides specialist diagnostic products to clinicians and laboratory professionals around the world.
The company is dedicated to improving patient lives and delivering innovative medical solutions that improve the diagnosis and management of blood cancers and immune system disorders. It has a presence in more than 25 countries, employing around 1,100 people worldwide.
The new partnership will see two Birmingham-based businesses that have global international visions for growth collaborating for the first time. Specifically, HDY Agency will be supporting the business with digital and campaign marketing, as well as producing The Binding Site’s first podcast, curated for medical professionals and educators.
HDY spans a full spectrum of creative services and expertise which is split into three core areas: Creative Content Studio, Performance Digital Marketing and Organic Content covering digital, social media and email marketing, design, brand development, PR, experiential, influencer marketing and search engine optimisation.
Claire Cooper, Head of Global Communications at The Binding Site, said: “Our new partnership with HDY is a key part of achieving our impressive growth ambitions. Not only do we want to get our products into the hands of more medical professionals, we also want to educate people on the importance of regular checks and detection.”
Angel Gaskell, co-founder of HDY Agency, said: “The Binding Site plays such a vital role in medical diagnostics and the wider science sectors. We’re proud to be partnering up with the team who are making a huge difference to people’s lives.”
HDY Agency was co-founded by Global broadcaster Ed James and accomplished marketer Angel Gaskell in 2018. The award-winning agency has strong growth ambitions and is set to grow its global client base in 2021.