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The Future of Birmingham’s Brand
Thursday 14th February at 12:00 pm - 2:00 pm
Downtown Birmingham in Business are posing the question: whether Birmingham would welcome a Greater Birmingham? Join us for an exclusive lunch with a panel of experts, including the established and multi- talented Heart West-Midland’s broadcaster, Ed James. Director of Squibble and strategic branding planning guru, Kim Leary. And finally, Amelia Ladbrook, Chair of Birmingham Civic Society.
It has been touted that the best way for the West Midlands to compete with London and contend for international investment is to rebrand large parts of the region as “Greater Birmingham” – but will this make a difference?
Some politicians say Birmingham should follow the lead of areas like West Yorkshire, which recently formed a single body, to co-ordinate economic recovery. What would you call a single West Midlands authority? What does this mean for businesses like yours?
You will hear first-hand from industry expert’s their opinion on the future of Birmingham’s brand and an opportunity to share your own thoughts on Birmingham and the West Midlands divide.
For further information about this event contact Abby Goldie.
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