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Picture of By Steven Hesketh

By Steven Hesketh

Chester’s Christmas Market: A Boost for Growth and Hospitality

Christmas markets play a vital role in attracting tourists, boosting local economies, and creating a magical atmosphere that draws people back year after year.

As someone who has spent years in hospitality, I’ve seen firsthand how events like Christmas markets play a vital role in attracting tourists, boosting local economies, and creating a magical atmosphere that draws people back year after year.

Chester’s Christmas Market might not be as vast as Manchester’s sprawling setup with its 200+ stalls, but what it lacks in size, it makes up for in charm and quality.

With 70 carefully curated stalls this year, Chester has embraced its more intimate space and turned it into an advantage. Instead of overwhelming visitors with sheer volume, it focuses on providing the very best in festive offerings—from handcrafted gifts and decorations to local delicacies and sweet treats.

It’s the kind of market that reminds us of what Christmas is all about: warmth, community, and the joy of discovering something unique.

Chester’s Christmas Market may not have Manchester’s scale, but its thoughtful layout ensures you don’t miss a single stall.

Chester’s Christmas Market is a haven for food enthusiasts, offering a delightful array of culinary treats that cater to diverse palates.

Among the tempting options aremini-Dutch pancakes drizzled with rich chocolate sauce, a favourite among visitors. For those craving savoury delights, the market features Greek gyros, including chicken, doner, and halloumi wraps. The halloumi gyros, in particular, are generously filled with crispy halloumi fingers, fresh salad, and a choice of tahini sauce, providing a satisfying vegetarian option. 

Beyond the market’s offerings, its prime location near Chester Cathedral places it amidst a vibrant culinary scene. Adjacent to the market is the new Chester Market Hall, home to a variety of eateries that showcase the city’s rich gastronomic diversity.

Whether you’re indulging in the market’s festive treats or exploring the nearby culinary delights, Chester’s Christmas Market and its surroundings provide a comprehensive and satisfying experience for every food lover.

Beyond its appeal to visitors, the market also plays a vital role in supporting local venues. During the typically quieter winter months, the influx of foot traffic generated by the market helps nearby restaurants, cafes, and shops thrive. This boost in visitors not only brings a festive buzz to the area but also ensures that local businesses benefit from the seasonal celebrations, making the market a win-win for the community.

From a hospitality perspective, markets like Chester’s are invaluable. They’re a beacon for tourists, drawing people into the heart of the city and encouraging them to explore its other attractions, restaurants, and shops. Visitors might come for the market, but they stay for Chester’s historic charm, its beautiful streets, and, of course, its warm hospitality.

What I particularly admire about Chester’s approach is its focus on quality over quantity. Every stall feels handpicked, offering something unique that sets it apart. Whether it’s a Chester Zoo plush animal or a locally made Christmas decoration, these markets highlight the incredible talent and creativity of small businesses.

At its core, Chester’s Christmas Market is more than just a festive event—it’s an experience that showcases the best of what the city has to offer.

It’s a chance to support local artisans, discover unique gifts, and enjoy the simple pleasure of sipping mulled wine under twinkling lights.

For tourists, it’s a perfect introduction to Chester’s charm. And for those of us who live or work here, it’s a reminder of the importance of creating welcoming, memorable experiences for our visitors.

Chester’s Christmas Market isn’t just about the gifts, food, or festive cheer—it’s a reflection of what makes smaller cities like Chester so special.

Events like these remind us of the importance of community and the strength that comes from supporting one another, especially during winter, which can be the toughest season for hospitality.

Whether it’s through purchasing a handcrafted decoration, enjoying a warming hot chocolate, or simply soaking up the atmosphere, every visit helps sustain local businesses and keep the city thriving.

If you love hospitality and are eager to improve our industry, then come along to our next conference The Art of Hospitality that talks all things hospitality, hosted in January! Learn more and get your tickets here

https://www.tickettailor.com/events/thehospitalityheroltd/1247485?

Downtown in Business