B&M Waste Services, a local waste management company, have further pledged their support to Birmingham-based charity, the Lily Mae Foundation, with a cheque donation of £2,500. The Lily Mae Foundation support parents and families who have tragically and traumatically lost a baby to stillbirth, neonatal death or medical termination.
Despite its frequency, there is still very little public perception of the devastating impact of stillbirth, neonatal death and baby loss through medical termination on parents, their families and friends.
Throughout the year, B&M Waste staff members will take part in fundraising activities and challenges, with the hope to raise even more much-needed funds for the charity.
Commenting on the donation, Ryan Jackson, Founder and Managing Director of The Lily Mae Foundation, said: “Once again we would like to say a huge thank you to B and M for their continuous support for The Lily Mae Foundation. We are extremely grateful to be chosen once again to be the beneficiary of such a fantastic monetary donation. The money donated will help us to continue our support for those families living locally who have suffered the loss of a baby through stillbirth, neonatal death or medical termination.”
Jayne Kennedy, Senior Marketing and Social Value Manager, from B&M Waste, said: “Having worked with The Lily Mae Foundation over the past few years, it was fantastic to be able to donate such a great amount to support their vital work. As our nominated charity for Birmingham, we have a close relationship with the team at the foundation and we look forward to helping them in any way that we can throughout the year.”