Liverpool creative agency Poke has enjoyed a strong period of growth over the past few months, marked by major campaign launches, continued expansion within healthcare marketing and three new additions to the team.
An exciting new project for the agency has been the launch of ‘Go the Extra Mile’ for Claire House Children’s Hospice. The campaign was never just about raising awareness. It was about helping tell the story of why Liverpool needs a children’s hospice closer to home and why no family should have to travel further than they already do during the hardest moments of their lives. Following planning permission for the new hospice, the campaign launched across Liverpool, helping bring that message to communities across the city.
Poke has also continued to strengthen its position within the pharmaceutical industry. The agency recently delivered an internal campaign for Novo Nordisk, highlighting the power of storytelling in digital customer engagement,as well as launching an important educational campaign for Ozempic. They have also begun work with LEO Pharma, further building its expertise in healthcare marketing.
Closer to home, the agency recently launched a new identity for Port Sunlight that celebrates the stories, heritage and people that make the village so unique while helping it connect with new audiences. From developing a bespoke typeface inspired by the village’s history to creating a design system rooted in its architecture and character, every part of the new identity was shaped by what makes Port Sunlight special.
Hospitality continues to be another exciting area for the agency. Poke has continued its work with the Cillo Family Restaurants, most recently launching Casa Cillo. Rather than creating just another restaurant brand, the ambition was to create an identity that celebrated family, authentic Italian hospitality and the joy of sharing great food together while sitting naturally alongside the wider Cillo Family portfolio.
Alongside its recent exciting campaigns, the agency has welcomed three new members of the team. Hannah Charnock joined as Account Manager from Professional Liverpool, Becky Whitney joined as Creative Artworker and Sophie Dance returned to Poke as Account Manager. The appointments reflect the agency’s continued growth and ambition to build a team of talented people who are passionate about creating meaningful work.
Every project is different, but they all have one thing in common: finding the story that matters, shaping it around clear objectives, and bringing it to life through creativity.
