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A week in America | 10 November 2023

This time next year, America will have a new President. Or the old one back. Or the old one it currently has will still be there. This week Martin looks at the dilemma facing US political parties and voters…

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A week in America | 6 October 2023

This week Martin looks at the commercial success of one of Merseyside’s top football teams through the lens of US sport. Finding brand value is more than letting the highest bidder slap a logo on your shirt, he argues…

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Tale of Two Cities

This week, Martin contrasts the fortunes of the two Birminghams. Perhaps the UK’s civic leaders would benefit from learning from their US namesakes.

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Wake Up and Smell the Toffee

This week Martin follows the rumoured investment in Everton FC from a Florida based investor, and wonders if English football fans are truly ready for the inevitable success which would follow…

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A week in America | 8 September 2023

This week, Martin looks forward to the start of the NFL season. Fans of grid iron will see big changes in where they can watch the games, how they can enjoy the experience, and how broadcasters are opening new revenue streams with in game features…

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A week in America | 01 September 2023

This week, Martin studies the form for the field running to be US Presidential candidates. Troubled by legal woes, weight and health rumours, and on-going coiffure concerns, defeated 2020 candidate Donald Trump is leading the republican field… but who else is running?

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A week in America | 11 August 2023

This week Martin explores the biggest challenge facing the English Premier League. Billions of dollars have been sunk into rival leagues – not just to attract players and coaches to pastures new – but to gain the attention of the enormous and hugely profitable U.S. sports broadcast market.. EPL? MLS? SPL? – who will win…

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