Online visibility and social media marketing are the topics of conversation in the latest episode of ‘Central Chat: Spotlight On’, a spin-off series of Manchester Central’s pioneering podcast.
Hosted by Digital Communications Executive, Samantha Pike-Devlin, episode five features Sabrina Meyers, Social Media Strategist & Consultant, MICE vlogger and global event planner.
Sabrina has more than 16 years’ experience working in the events and hospitality industry having worked in hospitality sales to venue-finding to freelance event planning and management roles.
In 2018, Sabrina founded her own company – Hot Hospitality Exchange – with the aim of creating online content for hotels, venues, destinations, and events worldwide across a variety of social media platforms.
In this episode, Sabrina explains how the pandemic and the surge of online and digital content has affected her professionally, how she has stayed visible online and what event professionals and businesses can do to improve their own online content.
Having visited Manchester on a FAM trip in 2019, Sabrina also shares her favourite aspects of the city and what makes it such a great event destination.
You can listen to the new podcast episode at centralchat.buzzsprout.com or by searching ‘Central Chat’ on iTunes, Spotify and all other podcast providers.
Manchester Central is calling for event professionals or businesses across the UK to get in touch if they’re interested in being featured on the podcast.
If you have an interesting story to tell about how you or your business have shifted focus or if you have any views on hot topics in the event industry at the moment then get in touch with podcast host, Samantha Pike-Devlin on firstname.lastname@example.org.