Hot on the heels of HDY winning ‘Business of the Year’ at the FSB Celebrating Small Business Awards 2020, the full-service content marketing agency has wowed global beauty house Vivalis, becoming its retained creative marketing partner.
Having devoted itself to the creation and distribution of leading beauty brands for more than 16 years, HDY’s work will encompass defining Vivalis’ marketing strategy, whilst raising the British brand’s profile amongst industry press, telling the business’ success story for the first time.
Pictured from left to right: Kira Fincham (HDY, account executive), Sue Lynch-Staunton (Vivalis, commercial director, UK & Europe), Angel Gaskell (HDY, co-founder), Graham Lynch-Staunton, (Vivalis, owner and CEO), Sian Williams (HDY, digital marketing manager), Annie Paget (Vivalis, marketing manager, brand & communications)
A huge boon for the Midlands, bringing inward investment to the region, HDY has also set about working on Vivalis’ consumer brands. These include skin brightening brand, Fade Out and male grooming brand, Below the Belt. For both, work will span strategy, content marketing, in-market brand research, digitally-focused advertising campaigns, influencer engagement, PR and experiential across all global markets including the UK, Asia and the GCC.
HDY founding partner Angel Gaskell commented, “Partnering with such a well-revered and well-respected global beauty house is a huge honour. With its CEO famous for creating the dry shampoo category – a global market now worth $3.3bn (USD)* – Vivalis are tried and tested industry experts.”
Vivalis owner and CEO Graham Lynch-Staunton added, “Spanning strategic build to delivery, we’ve been thoroughly impressed with HDY. Working at pace with a can-do attitude, the commercially savvy team understood our challenges from day one. We can’t wait to continue the journey.”The new win adds beauty to HDY’s specialisms, which also include travel & transportation, B2B technology, property and education.