Johnston Park McAndrew, a provider of advice led commercial insurance for more than 20 years, announced on the 11th February 2019 the launch of a new corporate brand identity and name. The organisation is now known as Beam. Among the changes is a new logo and domain name. (www.beaminsure.co.uk).
Whilst the reputation under its previous identity is a valuable asset, it was considered the title no longer accurately reflected the size of the organisation and the broad array of commercial insurance services. The new brand reflects their commitment to providing the best advice in order to meet its clients’ needs. The new website (www.beaminsure.co.uk) seeks to increase Beam’s online presence and help to communicate with current and prospective clients.
“Over the last 20 years, we’ve built a strong reputation for quality and innovation” said David Johnston, Beam MD. “Our market research confirmed that evolving our name was the appropriate strategic move for us. While we wanted to accurately reflect our work in the new naming, we also wanted to enable opportunities to market the organisation in pursuit of new opportunities for future growth and expansion”