Are you an employer looking to develop your marketing teams’ skills in digital? Moore Media is now running digital marketing courses funded by Liverpool City Region combined Authority, for local employers to up-skill their marketing teams’. The courses are 90% funded for SMEs and 70% funded for larger business.
The next cohort begins on Tuesday 7th February and still has spaces available – lasting for 9 weeks it will be one day per week with a mix of both online and in person.
The course was developed for those looking to fine-tune their own or their teams skills with more of a focus on the digital realm and will include a deep dive into all the critical elements of digital marketing including:
✏ Copywriting and how to develop a brand tone of voice, as well as how to form communications to convert your audience into buyers
🔎 SEO – a beginner’s guide to SEO, explaining what it is, how Google evaluates websites and why, how to structure research and create your content as well as the fundamentals of SEO optimisation
📲 Social media – organic strategy and content planning, looking at the leading social media channels, their algorithms, what they are used for and how you can harness this as a professional
💷 Paid social media – how to create paid ads across Facebook, Instagram, LinkedIn and TikTok as well as how to then look at analytics to report on ROI
📈 Analytics – how to report on social media, metrics for success and what they look like. How to measure SEO success and website functionality and understand how your audience interacts with you digitally
📄 Reporting – how to create a comprehensive ROI and marketing report based on digital activity
📣 Digital PR – understanding the digital landscape and how to harness its power with a content writing workshop focusing on multi-channel users
↗ PPC advertising – how to plan, create and execute as well as monitor and measure
🎯 Campaign planning – how to use all the skills you have covered in the course to form a strategic digital marketing plan with a clear ROI
Interested? Contact Marketing Director, Lizzie O’Neill:
📩 lizzie@jaynemooremedia.com
🤳 0151 236 2879
https://www.jaynemooremedia.com/funded-digital-skills-courses/
