Fresh from winning the European Content Award for ‘Campaign of the Year’ and a Northern Digital Award 2024 for its coverage of The Eurovision Song Contest, The Guide Liverpool is expanding its innovative operation with a new national video production service, Guide Video.
Guide Video will offer specialist video production to UK brands and businesses looking to take advantage of a proven first-rate, client focused service The Guide Liverpool has become synonymous with in recent years.
With consumer demand for quality video content at an all-time high, particularly due to recognised benefits to increasing customer engagement, trust and strong return on marketing investment, The Guide Video is calling on its nine years of production experience to create best-in-class documentaries, video marketing campaigns, branded content, event highlights and much more.
Jay Hynd, CEO of The Guide Liverpool, says:
“ After firmly establishing The Guide Liverpool as the city region’s go-to multi-sector video production company, we see 2024 as the perfect time to expand our services nationwide. Our team’s experience in creating exceptional video content is unmatched, and we know Guide Video will strengthen crucial customer facing messages and key internal communications for brands and businesses up and down the country, providing an innovative and engaging service they’ll be delighted with.”
With a stellar client list including Liverpool ONE, M&S Bank Arena, Merseyrail, Liverpool FC, Arriva North West, Lush, Tate, Clatterbridge Cancer Centre, and Aintree Racecourse, The Guide Liverpool has become a vital part of the local and regional media landscape since its inception in 2015.
A strong reputation for delivering quality story-led content means the filmmakers are frequently called upon to capture Liverpools’ most significant events and unmissable moments.
As well as producing the official video for Liverpool’s successful Eurovision 2023 bid, Jay and his Team were integral to creating rich and virally shared content that made the incredibly popular Annual Song Contest’s visit to the city one of the most memorable in history.
“Eurovision was proof of what our team is capable of. Across the two-week event, we filmed hundreds of events at different locations – often simultaneously,” says Jay.
“ Across that momentous fortnight, we captured over 1,200 hours of footage and produced more than 50 videos. But we never let quality suffer for the sake of speed. The fact our content reached 9 million people on socials is a testament to that, as is our recent Northern Digital award for the Best Digital Marketing campaign.”
This kind of dedication and commitment to quality has already seen Guide Video produce video content for national and international brands like the NHS, National Express, HM Prison Service, IHG Hotels, and UberEats.
” Whether we’re creating a short social video for an independent hospitality brand or in-depth training videos for larger corporate clients, we offer everyone the same standard of service,” adds Jay.
“That means fuss-free filming that fits your schedule and always hits the brief.”
