Majority black-owned brand FYC wins best new textured product at the prestigious Pur Beauty Awards

FYC – sponsorship partner of The Multicultural Business & Community Champion Awards – has won a prestigious beauty award just one year since the product range launched.

Share:

Share on facebook
Share on twitter
Share on linkedin

Share:

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

FYC – sponsorship partner of The Multicultural Business & Community Champion Awards – has won a prestigious beauty award just one year since the product range launched.

FYC is a hair product range created especially for mixed-textured curls. The brand was launched in 2020 by co-founder entrepreneurs Robert Binns and Bradley Lincoln, when they came across issues finding suitable products for their mixed-race offspring.

The Pure Beauty Awards are the biggest and most recognised awards in the beauty industry. Brands are first shortlisted by a team of experts, and then the public vote for the eventual winners. 

FYC was shortlisted with two products in the Best New Textured Hair Product category – FYC Leave In Conditioner was awarded Bronze, while the Refresh & Detangle Spray was crowned the winner with the Gold award.

FYC co-founder Robert Binns commented, “The curly hair market is growing very fast. Go down any hair aisle in the country and you’ll now see a dedicated curl section. This wasn’t the case 5 or 10 years ago. It’s a really competitive space, so for industry experts and our customers to rank our products so highly is a real achievement.”

Lincoln commented, “We are so proud of what we’ve created with FYC. The range was developed with a specific need and a specific customer in mind. We work really hard to get the product right, so for industry experts to acknowledge us, and then consumers themselves to vote, is truly mind-blowing.” FYC products are especially for Afro-European mixed textured curls, are easy-to-use, and accessibly-priced from £4.99 to £7.99. The range is fully made in Britain with naturally derived ingredients. The range is available now from foryourcurls.com and Amazon.

Downtown in Business
Which department is your enquiry regarding. If unsure select other.
Please summarise why you are contacting Downtown in Business.