Fast-growing Liverpool law firm, MSB, this month unveils its new-look brand. The brand update coincides with the firm’s 30th anniversary in business and follows a series of changes at the firm, particularly within its senior management team.


Emma Carey, who took up the mantle of managing partner in March, says the rebrand signifies the beginning of a new era for the firm, whilst commemorating its roots and celebrating its growth.


She added: “I am lucky to have started my legal career at MSB and have grown with the firm over the last 20 years. I am incredibly proud to have played a part in its journey, from humble beginnings in a former pet shop on Rice Lane, to operating three offices across the city.


“I am forever grateful for the support, encouragement and opportunities afforded to me by our former managing partner, Paul Bibby, and only hope that I can inspire young lawyers at MSB in the same way he has inspired me.


“Much credit should go to Sean Sexton, the founding partner of MSB, and who remains a senior partner and head of our crime team today. It was his vision in the early days that set MSB on the road to success. His knowledge and drive has been, and will continue to be integral as we move into a new era. 


“This rebrand is not about changing who we are or where we have been, it is about defining who we are now and where we are headed.


“It is about establishing a new vision, setting new goals and aspirations, looking to the future and moving forward purposefully and positively – but with the same core values and commitment to excellence still an integral part of our DNA.


“We started life in 1988 with a small team of dedicated professionals. Now, as we unveil our new brand, the energy, drive and dynamism of those early days is imbued within an MSB ‘family’ that now numbers more than 120 people.


“The process for the rebrand has been an entirely collaborative process, driven by the fantastic team at Agent Marketing but involving the entire team here at MSB.


“When Agent asked our team to offer their honest thoughts about this business, I was overwhelmed with the response. The process revealed a huge sense of pride and a deep well of affection for the way we do things at MSB. 


“That response has been skilfully encapsulated by Agent and has been used to create powerful vision that will help propel us forward for the next 30 years.”


MSB will commemorate their 30th year in business with a month of planned activity throughout November.