SGFE is aiming for an in-depth rebrand, including company name, strategy and values.
- This is the first complete branding exercise for SGFE in 7 years
- Dawn Creative will be supporting SGFE through creative rebranding and implementation
- Dawn Creative has announced the acquisition of a new contract for Strategic Growth for Enterprise (SGFE).
SGFE works with businesses to help them grow and reach their full potential, through coaching and consultation. Founded in 2017, by partners with decades of industry experience, Nic Rixon and Julian Oldfield, the company has excelled and continues to achieve its own goals – as well as the goals of their clients. 2024, has seen significant developments in SGFE’s product offering with the introduction of new IP, diagnostics, clubs, schools and programmes all designed to challenge hackneyed business thinking and support clients in achieving sustainable growth and exit and is keen to evolve its branding to better reflect the new customer experience.
Dawn Creative will be working with SGFE on a companywide rebranding exercise, including name, logo, visuals, values, and strategy, before supporting implementation across all assets, including the launch of a new website. Their aim is to enable SGFE’s brand to better align with its product architecture and values.
This will be the first time SGFE has reevaluated their brand identity since the company launched, and will be a significant step change for the business, and the team as a whole.
David O’Hearns, founder and Managing Director of Dawn, comments: ‘It’s always great to be presented with an opportunity to pitch for a new brand development project and then go on to win it.
‘We work with B2B businesses a lot, to help them define who they are and help future-proof their brand, ensuring consistency and improvement. With the SGFE project – which will allow us to not only support rebranding, but follow on to implementation across brand assets and website – we have a great opportunity to get our teeth stuck into something satisfying. We’re all really excited about the chance to do great things for this client.’
Kate Anderson, CEO of SGFE comments: “From our very first meeting, Dave has really taken the time to understand us. He clearly has a wealth of expertise and has been generous with his advice – this approach very much mirrors our own and makes Dawn a natural fit for SGFE.
We feel that Dawn really get us and are very excited to see what they produce – we’re looking forward to a brand look and feel that truly reflects who the SGFE team are and what we offer.”
