This year marks a significant milestone for Chester based VM & Events Ltd, a leading name in visual merchandising for the UK jewellery and watch industry, as it celebrates 15 years of creativity, expertise, and visual impact. To commemorate this anniversary, the company is unveiling a comprehensive rebrand, reflecting both its evolution and its bold vision for the future.
Founded in 2010 by Suzanne Robinson, VM & Events began as a passion project rooted in her lifelong love for jewellery and design. With a professional background in Art and Design, Visual Merchandising, and Exhibition Design—as well as years of experience with British luxury jeweller Boodles—Suzanne set out to transform how independent jewellers present themselves through bespoke, high-impact visual displays.
“I’m incredibly proud of what VM & Events has become,” says Suzanne Robinson, Founder and Director. “From humble beginnings to collaborating with some of the most respected names in the industry, this 15-year journey has been driven by passion, creativity, and a commitment to helping jewellers shine—both visually and financially.”
To mark the occasion, VM & Events is debuting a refreshed brand identity that signals a new chapter in its story. While the iconic purple palette remains, the rebrand features a modernised logo, a more refined visual language, and a newly designed website aimed at delivering an enhanced digital experience for clients and partners alike. The updated branding will be rolled out across all channels—including social media, marketing collateral, and client-facing projects.
Over the past 15 years, VM & Events has become a trusted visual partnerto jewellery retailers across the UK, offering tailored services including seasonal window displays, in-store styling, and visual merchandising consultation. Every project is bespoke, marked by meticulous attention to detail, innovative thinking, and a deep understanding of luxury retail.
As VM & Events looks to the future, the company remains steadfast in its mission: to empower jewellers through compelling, story-driven visual experiences that elevate their brand and boost their bottom line.
