Skip to content

Sedulo Christmas Toy Appeal

Help us deliver Christmas for hundreds of children who would otherwise go without!

Through no fault of their own, over HALF A MILLION children across the UK are living in poverty and may wake up to NO PRESENTS and GO HUNGRY at Christmas.

There are more than four million children living in poverty in the UK right now, or to put it more bluntly, nine pupils in every class of 30. More families, including those at work, are struggling to provide for their children and there will be so many young people waking up on Christmas Day without a present under the tree.

The Christmas Toy Appeal aims to stop this from happening to some of the children facing societal disadvantage in the UK today.

Christmas Day delivered to hundreds of children and families across the UK:


Last year marked Sedulo’s most impactful Toy Appeal yet, as they delivered over 17,000 thoughtfully chosen gifts to underprivileged children across the UK.

Partnering with 28 local charities and caregivers, they provided children the chance to write letters to Santa and receive personalised gifts that matched their wishes—from clothes and toys to arts and crafts, as well as the season’s popular items.

Beyond gifts, they also supported families in making cherished memories by providing £24,000 worth of Christmas dinners. These meals gave parents and children the chance to come together around the table, enjoy a festive meal with all the trimmings, and create joyful memories that last long after the season.

This year, they launched the campaign in Birmingham, adding to the support we provide to children and families across, Liverpool, Manchester, Leeds and London.

How it Works:

They partner with local charities and carers to reach the families hit hardest with living conditions out of their control.

Through sponsorship, you simply select a child from their list based on their name, age and interest, whether it be a favourite toy, book or colouring set. Sponsors then wrap, label and deliver gifts to theie offices in Manchester, Leeds, London and Liverpool where they host a festive-themed reverse grotto event.

Last year, thanks to the support of people and businesses around the UK, they collectively managed to provide 15,000 presents to 1,200 children nationwide, as well as 333 families with Christmas Dinner.

Find out more here: https://christmas.sedulo.co.uk/

Downtown in Business