In a landmark move that signals the next era of music and technology, DJ Dex, the UK’s first Digital Human DJ, has signed a record deal with Stockholm-based Star Stable Entertainment AB — a powerhouse at the intersection of gaming, music, and storytelling.
The agreement marks a pivotal moment in the evolution of digital entertainment. Represented by Denise Harris of Liverpool based Sum Vivas, DJ Dex has been collaborating with leading music producers across Europe to craft a signature sound that is equal parts emotional, high-energy, and cutting-edge. After several high-level conversations with global record labels, Star Stable emerged as the perfect creative partner.
“Star Stable’s values, audience, and vision align flawlessly with Dex’s mission to empower and entertain a new generation,” said Denise Harris. “This partnership is more than a record deal — it marks a new cultural moment where music, technology, and storytelling fuse together. It resonates perfectly not only with Dex’s ethos, but also with Liverpool’s Music Futures programme — a bold five-year initiative positioning the Liverpool City Region as a global hub for innovation, sustainability, and R&D in music. This collaboration is exactly the kind of pioneering step that Music Futures is designed to support.”
Star Stable is the creator of the globally celebrated multiplayer game Star Stable Online, a fantasy adventure on horseback that encourages teamwork and creativity among girls aged 8–18. With over 15 million registered users across 180 countries and translations in 14 languages, the game is one of the fastest-growing titles in the world. In 2019, the company launched its music label, Star Stable Music, making its in-game soundtracks available on platforms like Spotify and Apple Music — and now, DJ Dex will join their artist roster.
“I first encountered DJ Dex at Future Music Forum in Barcelona in 2023 and have been intrigued ever since,” said Jimmy Wahlsteen, Head of Music at Star Stable. “Dex’s collaborative approach with real producers and DJs, combined with her virtual identity, creates something uniquely engaging. Her sound is a blend of dance floor energy and emotional resonance that we know will resonate with our players. We’re excited to support Dex’s music career — from club tracks to live gigs.”
As part of the agreement, DJ Dex’s upcoming music — including tracks titled Stay and Future Music — will be integrated into the Star Stable universe, available for streaming globally, and featured at Dex’s immersive live shows across Europe.
This collaboration is a bold leap into the future, redefining what it means to be an artist in a hybrid digital-physical world. DJ Dex is not just playing the future — she’s helping build it.
