Brum-based content marketing specialist, HDY Agency has been hired by as their lead creative and marketing partner, with the brief encompassing all aspects of the discipline focusing on social media and influencer engagement.

The agency, which launched in July last year and already counts an impressive roster of nine clients, will help the retail giant – already the largest online pound store in the UK – to cement its online reputation with consumers as the go-to place for amazing value on top household brand names.

The marketing programme will focus on driving more meaningful engagement with consumers seeking fast convenient delivery and daily deals without the hassle of battling with the high street.’s CEO, Chris Maddox commented, “From the moment that we first met Angel, Ed and members of their team, they demonstrated such commitment and passion for our business that when underpinned by their creative, insight-led approach to marketing, made it such an easy decision to engage with HDY. We are excited about working closely with them to engage more people in the passion and commitment that we have to deliver exceptional value direct to our customers, without comprising on quality”.

HDY co-founder Angel Gaskell added, “We’re thrilled to have been chosen to work with such a well-loved household brand. In an age of rising costs and value-centric shopping, building brand loyalty has never been more important, and we’re looking forward to collaborating closely with to do just that.”