Launching an independent radio station has never been as easy – thanks to Radio.co’s new website designed by BGN.
Radio.co is an all-in-one platform that provides tools for users to set up and run their own radio station direct from the cloud. High profile clients include Vice, Primavera Sound, Soho Radio, Unicef, One Ocean FM and Cult Records.
Strategic, brand-led design agency BGN have just completed the design and build for Radio.co’s new website. The site showcases a refined Radio.co visual identity, giving the service a more premium feel overall while establishing Radio.co as a market leading technology company.
The news comes shortly after Radio.co received £300k in investment from the Northern Powerhouse Investment Fund.
Radio.co founder, James Mulvany, said the new look website has enhanced the Manchester-based company’s appeal.
“We approached BGN in August 2017 and the brief we sent them was to take our existing brand and elevate it. With a view to refresh the current website to make it feel more established and update various aspects of the product tour to highlight some of the new & innovative industry-leading features that Radio.co has developed since launch.
“After working with BGN closely for several months, the end result was a complete website redesign and overall brand refresh. Since launch in April, we have received a very positive response from customers to the updates, which also included a revamp of the products UI by our internal team following the brand guidelines set by BGN.”
BGN, based at Manchester’s modern community NEO, worked on Radio.co’s tone of voice and improving user flow early on in the design project.
The company’s strategists, designers, developers and project managers also overhauled the Radio.co product tour, streamlining 33 sections and 1,500 words into more concise, impactful content, supported with animations to illustrate individual pieces of powerful functionality.
BGN Creative Director and Co-Founder David Newton said Radio.co’s investment has already paid dividends.
He said: “Radio.co has been such an exciting and rewarding project to work on. James, Mike and the team have been a dream to work with – patient and engaged throughout – and though the problems we were asked to address with our new design were complex, with close collaboration and strategic, brand-led design, the final solution came together naturally.
“The result is that we have fundamentally changed the way that users interact, stay engaged with content while also finding exactly what they are looking for.
“Radio.co page views have increased by an average of 10,000 per day – an improvement in performance which has had the knock-on effect of decreasing Radio.co’s bounce rate by about 30%.”
The news follows a hugely successful first year in business for BGN, which saw the company turnover £380,000.
Since forming in April 2017 BGN has also worked with a raft of brands across several sectors including Carlsberg, Brand Attic, V1BE, Lancashire Farm, Accent Housing and Natural Therapy London.