Bee Our Guest will finally be live on Thursday, 18 September.
If you’ve been following us for a while, you will have probably seen us talk about this book. If you’re new: Bee Our Guest is our children’s book that we have created in aim to get kids educated and excited about hospitality, learn about how places run, who does what, why standards matter.
Kids start forming ideas about what career they want by 7 years of age and hospitality isn’t even on their radar.
Here’s the unvarnished truth: the best shot we have at becoming an Amazon Bestseller is a surge of purchases on launch day,18 September, UK time. The more sales you get in a day gives you a chance to reach best seller for that day. But then you have that badge forever.
That’s why we’re putting the book on discount for that day only. If a bunch of us buy within that 24-hour window, the algorithm notices.
Bestseller badge unlocked. Suddenly more people discover it without us shouting. Schools take us more seriously. Doors open.
Why does the badge matter? Because our goal isn’t to sit pretty on a book shelf, it’s to get the book into primary schools with lesson plans that actually work for busy teachers. Bestseller status gives us leverage when we pitch heads, trusts, and library services. It also helps when we’re asking partners to back free school copies in areas that need them most.
Our mission is clear: change how people see hospitality. If we reach children early, before the stereotypes take hold, and show them the skill, creativity and pride behind our industry, we shift opinions for good. That’s real impact
Here are just some of the ways we’re planning to inspire and ignite children with our book:
· Lesson plans tied to the curriculum, reading, teamwork, and problem-solving. Teachers get a clear structure; kids get hands-on learning.
· Role-play with our characters (yes, costumes): think check-in desk, mini housekeeping, gardening and growing herbs and a kitchen pass with order tickets. Kids learn by doing, not by being talked at.
· The three-box game: a table covered in items and three labelled boxes, Bathroom, Room, Kitchen. Kids sort, discuss, and explain their logic. It sounds simple. It quietly teaches standards, systems, and teamwork.
· Props that feel real: mock key cards, a bell, a housekeeping caddy, mini chef hats, placemats, order slips. Hospitality is choreography; let’s show them the moves.
· Book reading sessions with us to get the kids excited.
If you work in hospitality, you already know we have a pipeline problem. Attitudes set early. By Year 3 or 4, a lot of kids have already filed “hospitality” under “part-time job” instead of “career I can be proud of”.
This book is one nudge in the other direction. Not a silver bullet. A start.
So, here’s how you can help us change this narrative:
1. Buy the book on Thursday, 18 September (UK time). Even if you’re planning to get it anyway, doing it that day helps massively.
2. Gift a second copy to a school, a teacher you know, or your local library.
3. Leave an honest review on Amazon.
4. Post a photo or short video when it arrives; tag us. Your network is bigger than you think.
5. Introduce us to a headteacher or trust lead. A warm intro gets the conversation moving faster than any cold email.
What you can expect from us in return: We will keep showing up in schools. We will keep standards high, no filler worksheets. We will keep fixing anything that doesn’t land with kids, fast. We will keep building practical resources teachers actually use. We will keep listening to pupils and teachers and iterating. We will keep pushing until fewer roles sit empty and the “stop-gap job” mindset fades.
A quick note on price: we’ll drop the Amazon price for launch day so it’s accessible. If money’s tight and you still want to help, share the post on the day and nudge one person who’d genuinely use it with their class or kids. That still helps us massively.
Why now, why this, why us? Because we love this industry. We see the people who make it work, the quiet pros who carry standards shift after shift. Kids deserve to see the joy that hospitality brings. They deserve to meet characters who work hard, solve problems, and look after people. That’s hospitality at its best.
18 September is the moment. If we pull together for 24 hours, we can amplify the impact for years.
Thanks for backing us!
