Skip to content

Sue Amongst First in UK to Achieve New BMW Corporate Customer Experience Accreditation

The Corporate Key Account Manager at a Lancashire car centre has become one of the first in the country to achieve a new BMW Corporate Certified and Business Sales Skills certificate.

The Corporate Key Account Manager at a Lancashire car centre has become one of the first in the country to achieve a new BMW Corporate Certified and Business Sales Skills certificate.

Sue Singleton, who works for Bowker BMW with centres in Blackburn and Preston, was originally in the very first cohort. She completed her accreditation with the second cohort and is one of the first 23 corporate experts in the UK BMW network to achieve the certification.

This certification is part of the Corporate Certified programme launched in January 2023. The new accreditation focuses on improving the corporate customer buying experience across the BMW and MINI retailer network.

Sue’s training covered a rigorous programme designed by BMW UK to help certified retailers focus on the corporate customer experience. The result will benefit BMW owners with a uniform customer journey and establish quantifiable benchmarks.

Sue Singleton, Corporate Key Account Manager at Bowker BMW, said: “The training covered many diverse areas of my corporate role. Everything from finance to the way electric vehicles are transforming the customer experience. I learned a lot. We always set ourselves high standards. However, achieving the latest certificate guarantees that Bowker corporate customers will receive the highest standard of service.”

Richard Cowell, Group General Sales Manager, said: “Congratulations to Sue on becoming one of the first in the country to achieve the new certification. I know how hard she has worked and she deserves this success.

“The Corporate Certified programme is a significant step in our commitment to delivering exceptional service in the corporate vehicle sales sector. With her accreditation, Sue will now play a crucial role in delivering the high customer experience and business sales standards for which Bowker is renowned.”

BMW UK has introduced the initiative to distinguish BMW in the corporate sector. The training included detailed insights on the increasing mix of Battery Electric Vehicles (BEVs), which typically require more intensive customer interaction.

Training is a crucial element of the new Corporate Certified programme, with courses provided at the BMW Group Academy near Reading. This training aims to enhance knowledge and understanding of the corporate sector.

Bowker BMW is already a Corporate Certified Retailer. This means their centres commit to providing enhanced service and support tailored to fleet managers, company car drivers, and leasing companies.

The centres also promise industry-leading response times to enquiries, with service online requests answered within five minutes. For repairs, the team commits to triage within 24 hours to support parts ordering and technician requirements, with follow-up appointments scheduled within seven working days or three days if a warning light is showing.

The centres offer both collection and local delivery options for new cars, ensuring a premium handover experience with minimal delivery emissions.

Downtown in Business
What is the name of your company?
Which department is your enquiry regarding. If unsure select other.
Please summarise why you are contacting Downtown in Business.


We are delighted that Azets are our latest Business of the Week. Azets work with entrepreneurial owner-managed businesses, medium-sized enterprises looking to scale, large national corporates, public sector enterprises or private clients.

Read More


We are delighted that oneHR are our Business of the Month for February 2024. oneHR is a HR software which streamlines and simplifies human resource management in order to transform this centralised business function.

Read More

Chester Property Forum hosted by DIB

Downtown in Business, in association with Invest Chester and the Chester BID Company, hosted a property forum focussed on public/private sector partnerships and regeneration at the fabulous Opera Grill Bar & Restaurant in the heart of the city earlier this week.

Read More