Liverpool-based advertising agency Poke Marketing has partnered with Alder Hey Children’s Charity, one of Europe’s largest and busiest children’s hospitals, to launch the Proud to make Liverpool Proud campaign. The initiative celebrates Alder Hey’s world-class achievements through radio, digital, and social media channels under the message: “Proud to make Liverpool Proud.”
Caring for more than 450,000 children every year, Alder Hey has been at the heart of Liverpool since 1914. This campaign is all about reinforcing the passion the people of Liverpool have for this amazing hospital and aligning Alder Hey with other local assets that evoke the same pride.
As part of the campaign, Poke Marketing produced a thought-provoking 30-second radio advert, voiced by Jay Hynd of The Guide Liverpool, alongside a suite of digital creatives and social content to highlight Alder Hey’s pioneering role in children’s healthcare.
“Poke Marketing is more than proud to work alongside Alder Hey Children’s Hospital for this campaign,” said Nicola Docking, Managing Director and Co-Founder of Poke Marketing. “Having a world-renowned, pioneering hospital on your doorstep is something the city should always celebrate. In Liverpool, we’re known for football, music, and culture – but we should also remember and be very proud of the life-changing work happening every day at Alder Hey.”
The campaign shines a spotlight on Liverpool’s rich history of innovation, reminding audiences that beyond its cultural icons, Alder Hey Hospital was home to the first clinical trials of penicillin and the UK’s first neonatal unit.
Poke Marketing has a strong track record of delivering standout campaigns across the UK, with clients including Liverpool Cathedral, Knowsley Safari Park, Professional Liverpool, the English Football League, the National Football Museum, and Gateway Angels. Based in Liverpool’s business district, the agency is recognised for bold ideas, strong collaborations, and results-driven creativity.
