Last year, Poke launched a brand new look and feel for Liverpool Cathedral. The brand theme of ‘Look Up’ encourages people to not only explore the building, but themselves too. Audiences can look up to the building, to God, to life, to fun, to enjoyment, to pondering, to remembering, and to be wowed. From this strategic direction, we created a stunning, innovative brand identity that is inspired by the building.
The Cathedral recently celebrated its centenary year, and the new brand provides a platform for the next 100 years of the institution, giving the Cathedral the opportunity to continue to evolve.
When Poke undertook the redevelopment of the brand for one of Liverpool’s most iconic destinations, they were acutely aware of the significance of this project. Liverpool Cathedral is not just a building; it is a focal point for tourists, communities, culture, art, history, and faith. The challenge was to create a brand identity that encapsulated all these elements while providing a fresh, modern perspective.
The video linked below showcases a remarkable collaboration between two Liverpool-based organisations. Stuart from Liverpool Cathedral articulates the depth and impact of this branding effort, highlighting what a truly great agency should bring to the table empathy, context, beauty, impact, and tangible results. His insights reinforce the essence of branding as more than just visuals; it’s about storytelling and connection.
At Poke, they are committed to positioning Liverpool as a hub of creativity, championed by an agency that delivers exceptional work. The rebranding of Liverpool Cathedral stands as a testament to this vision, underscoring the city’s dynamic and forward-thinking approach to design and identity.
The video can be found here-
For more information, please visit Poke’s website
