Everton has named Seat Unique as a Founding Partner of Hill Dickinson Stadium, the Club’s new home on Liverpool’s waterfront and one of the most anticipated stadium openings in world football, live music and cultural events.
As Everton’s Official Premium Experiences Platform, Seat Unique will offer fans match-by-match access to an unprecedented range of never seen before premium options inside and around the new 52,888-capacity venue.
Everton and Seat Unique share the belief that premium experiences should be open to more fans, not just a few, and a commitment to rethinking what a football experience can be. This partnership marks the start of something special at Hill Dickinson Stadium. A new home for Everton, a new kind of matchday for its fans, and new moments that last.
A platform for fans who want more
Through Seat Unique, fans will now be able to enjoy an entirely new way to experience matchdays with premiumpackages that offer more than just a seat.
The best of these is The Seat Unique Ultimate Experience. That includes the introduction of cinematic ‘loge’ seating, in a first for UK football. These private enclosures come with four reclining cinema-style seats, personal screens for replays, and exclusive perks like a behind-the-scenes stadium tour and the chance to meet players.
A stadium built for every kind of experience
Inside Hill Dickinson Stadium, fans can discover a lineup of premium experiences, with complimentary food and drink, ranging from high-end dining to casual pubs.
Trinity Place offers relaxed, premium casual dining.
Beyond combines informal food with interactive digital experiences and views into the flash interview zone.
Village Street, located in the stadium’s West Stand, is a purpose-built streetscape buzzing with local vendors, three different pubs, a sports bar, and live entertainment.
Outside, the 17,000-capacity Fan Plaza will host year-round music, culture, and community events.
A UK partnership with global impact
Hill Dickinson Stadium is expected to welcome over 1.4 million visitors annually, acting as a catalyst for economic growth and cultural momentum in North Liverpool.
Trusted by iconic venues like Wembley Stadium, Tottenham Hotspur Stadium and Co-op Live, Seat Unique connects over one million fans every month with unforgettable experiences, one in five of whom are based overseas. Now, that global network has a new destination.
Angus Kinnear, Chief Executive Officer of Everton Football Club, said:
“Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.
“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, Founder and CEO of Seat Unique, said:
“Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.
“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”
Everton is coming. And when it does, you’ll want to be there.
Explore premium access now: https://www.seatunique.com/sport-tickets/football/everton-fc-tickets
