Altrincham’s opportunity to be crowned best British High Street will be put to the test this Friday, October 12, when a team of judges arrive for a tour of the town centre. Altrincham is the only North West town shortlisted of the 26 in the running for the ‘Champion High Street’ award for the nation’s best high street, which comes with a potential £15,000 prize.
The GBHS Awards, by the Ministry of Housing, Communities & Local Government, are sponsored by Visa and recognise and celebrate local achievements on high streets. On Friday, the awards judges will tour the town centre and interview key figures in Altrincham’s renaissance.
Whilst 70% of the score is based on the judging day, a major part of the award will be down to the public vote, which accounts for 30% of the final scoring. So, Altrincham is calling on residents, workers, visitors and friends of the town to cast their vote on social media, using both hashtags #GBHSAltrincham and #MYHIGHSTREET on Facebook, Twitter and Instagram. People can vote unlimited times and voting ends on Friday October 26.
Altrincham’s recent achievements have made it an exemplar for numerous other towns across the UK who have visited to learn from the town centre’s turnaround, including:
- The Sunday Times accolade of the ‘Best Place to Live’ in the North-West.
- The Observer awarded The Market Hall gastronomic destination ‘Best Local Market’
- Footfall increased 11% between 2015 and 2017.
- Vacancy rates, once the highest in the North-west, have been halved.
- Trafford Council public realm improvements and loan funding to help a total of 22 new businesses to open in Altrincham – levering in over £600,000 of private investment and creating 100 jobs.
- Public sector investment in a new transport interchange, Hospital, Health and Wellbeing Centre.
- A wave of openings by independent leisure and retail operators, with new restaurant and children’s play centre Treehouse set to be joined by a 4 -screen Everyman Cinema, Danish home interiors retailer Sostrene Grene and the first Orangetheory Fitness outside London.
The GBHS shortlisting is the latest recognition for the partnership between the many organisations passionate about the town centre, including Trafford Council, Community Groups, visitors and residents, and business represented by Altrincham Unlimited (the BID) and Altrincham’s award-winning market.
All town centres are challenged by the trends of out-of-town retail and online shopping. Visits to UK town centres are down 17% over the past decade and online shopping is rising 10% a year. Yet Government research finds that 8 out of 10 people in the North-west believe ‘that the High Street is about people’ and that they would miss it if was no longer there.
The Centre for Cities ‘think tank’ states that town centres must change to be places where “the theatre of life can thrive”, providing experience and leisure as well as shops, and Altrincham is leading the UK town centre fightback with some amazing high street experiences.
It was used as a positive case study of town centre regeneration by retail expert Prof. Cathy Parker of Manchester Metropolitan University at the September 10 Housing, Communities and Local Government select committee, who praised its effective partnership working.
Ewen Miller, the Chair for Altrincham Unlimited, the Business Improvement District, said: “Altrincham has reinvented itself as a thriving modern market town with a rich retail, recreational, residential and business mix. It has become a gastronomic destination with its award-winning Market at the heart of a vibrant food and drink offer. Major investment in the public realm, transport Interchange, new Hospital and a brand-new Health/Wellbeing Hub, make it a great place to visit, do business and live. We hope everyone will show their support and get voting. We think the town really deserves this accolade and would urge everyone to get behind Altrincham.”
Councillor James Wright, Executive Member for Investment, Regeneration and Strategic Planning at Trafford, said: “Altrincham has continued to go from strength to strength and it is fantastic to see that the town is receiving national recognition again. The continued success is undoubtedly linked to the hard work and close partnerships between Trafford Council, Altrincham Unlimited, the business community and the other voluntary organisations within the town centre. This has made Altrincham a great place to visit, live, work and invest”.
Friday October 12 activity in Altrincham town centre
Judges’ visit – 1pm – 3pm. Media requesting interviews / photos with GBHS Judges on Friday October 12 or to join the town centre tour, contact: Andrew Spinoza / Richard Bond at SKV Communications 0161 838 7770.
9am-4pm Visa Pop-up bus outside Marks and Spencer, on the cross roads between George Street, Shaws Rd and Cross Street. The bus will include free digital marketing clinics and a four-strong Street Team (of 4 people) engaging with people and giving out free gifts.
