It should not come as a surprise that the large sports organising bodies of today rigorously protect their events, brands and trademarks, especially during major competitions. The International Olympics Committee and UEFA are two such organisations and with both running re-scheduled events this summer, we thought it useful to take a look at how they protect their intellectual properties, and how businesses need to be mindful when advertising before, during and after the period of such events.
Downtown in Business

The Downtown Den Politics Podcast | EP.79 | Will the US collude with Russia?
As Frank McKenna struggles with internet issues in the South of France, Jim Hancock and Jo Phillips discuss the last seven days in the world of politics.

#WIBA25 celebrates the best from across the city
Over 300 leading business personalities from across Liverpool celebrated the achievements of the regions leading female entrepreneurs at the Women in Business Awards 2025.

Let’s Showcase Liverpool as a Top Business Destination
Liverpool City Region is renowned as a vibrant, world-class destination for business events.

Enviro Building Products
We are delighted that Enviro Building Products are our latest Business of the Week. They are dedicated to transforming the construction and property industry with the most eco-friendly products available.