The return of Oasis has been one of the most highly anticipated events in the music world, and with their upcoming reunion tour, the excitement is palpable.
As fans across the globe gear up for what promises to be an unforgettable experience, the UK’s hospitality industry is preparing for a significant economic boost.
Major tours like Oasis’s reunion have a far-reaching economic impact that extends well beyond ticket sales.
When a legendary band like Oasis hits the road, cities on the tour schedule can expect a substantial influx of visitors.
Fans travel from near and far, booking hotels, dining in restaurants, and exploring local attractions.
Thomas Pugh, economist at RSM UK, said “For example, Taylor Swift and the Foo Fighters saw hotel prices in Cardiff, which will also host an Oasis gig, rise by up to 500%.”
Sacha Lord, night time economy adviser for Greater Manchester and the headline speaker for our next Art Of Hospitality event, estimated the band’s run in the city would benefit the city’s economy by more than £15 million.
“The impact of welcoming 80,000 people each night for the four planned gigs at Heaton Park cannot be underestimated,”
“Events aren’t just about ticket sales, they have huge impacts on the local area and our hotels, pubs, bars, restaurants will all see the benefit, including extra hours for staff, as well as renewed global attention on the region and its cultural history.”
The UK’s hospitality industry, which has faced numerous challenges in recent years, stands to gain significantly from the Oasis tour. As fans flock to different cities to catch their favourite band live, the demand for accommodation, food, and entertainment will skyrocket.
Hotels in cities like Manchester, London, and Glasgow, where Oasis has strong roots, are likely to see full occupancy, with many establishments offering special packages tailored to concert-goers.
Neighbouring cities like Liverpool, St Albans, and Edinburgh should also seize this opportunity, as once the main tour cities sell out, fans will be looking for the nearest available hotels to book.
Restaurants, pubs, and cafes will also benefit from the increased foot traffic. With concert dates providing a perfect excuse for fans to indulge in local cuisine and experience the vibrant nightlife, the hospitality sector is poised for a busy and profitable season.
Beyond the obvious gains for the hospitality industry, local businesses in the tour cities will also experience a significant boost.
Retailers, particularly those selling music-related merchandise, can expect a surge in sales as fans look to commemorate the experience.
Additionally, local businesses have a unique opportunity to collaborate with the tour, offering Oasis-themed products, like maybe cocktails inspired by the band or experiences that attract both locals and visitors, like an Oasis themed night. There is an endless list of the thing’s businesses can do to use this event to their advantage.
Cities hosting the concerts could organise street fairs, pre-concert events, or after-parties, providing even more opportunities for local businesses to thrive.
However, with great opportunity comes great responsibility. The surge in demand presents challenges that cities must address to ensure a positive experience for all.
From managing transportation and security to ensuring that local businesses can handle the increased demand, careful planning is essential.
Sustainability is another critical consideration. Cities need to manage the environmental impact of hosting large numbers of visitors, ensuring that the economic benefits do not come at the expense of long-term sustainability.
This might involve initiatives like promoting public transportation, minimising waste, and encouraging environmentally friendly practices in hospitality venues.
Oasis’s reunion tour isn’t just a string of concerts; it’s like a much-needed jolt of energy for cities across the UK, giving the hospitality industry a serious boost and bringing life back to the local scene.
As fans gather to celebrate the brothers, they will also be contributing to the revitalisation of local economies across the country.
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We are also hosting our third Art of Hospitality conference on October 3rd in Manchester, with headline speakers, Sacha Lord and Sally Abe! To get your tickets click here; https://www.tickettailor.com/events/thehospitalityheroltd/1247471? Source- https://www.independent.co.uk/business/oasis-reunion-will-give-supersonic-economic-boost-to-uk-say-business-groups-b2602381.html
