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The Burnham Playbook: Why SMEs Should Rethink Strategic Communications

Martin Liptrot, Director of Strategy and Partnerships at Downtown in Business explores how supplementing the traditional, rigid approach of announcements and set piece press conferences in favour of raw emotion, everyday humour, and direct digital engagement, the new Prime Minister has shown how to connect across diverse audiences.

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King of the North or UK?

Jim assesses the almost certain arrival of Andy Burnham in Downing Street this month. He warns that devolution must be real with less Manchesterism. He also has a little dip into history.

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