Liverpool agency creates purpose driven brand to support global healthcare innovators led by Dr Annalisa Jenkins OBE.
Liverpool based creative agency Poke Marketing has partnered with The Conscience Collective to deliver a bold new brand identity designed to support the next generation of global healthcare innovators.
Created to bridge the gap between breakthrough ideas and real world impact, The Conscience Collective mentors young innovators tackling global health challenges, helping them access the strategy, funding and talent needed to scale solutions in underserved communities worldwide. The new brand needed to inspire confidence while feeling accessible, supportive and forward thinking.
Built around the idea of disruptive innovation with a conscience, the identity centres on a floating feather logo. Simple and lightweight, it represents a clear conscience while subtly forming a C. Its floating form conveys openness and possibility, showing that ambitious ideas can be thoughtful as well as disruptive.
A colour palette combining darker, trustworthy tones with bright electric accents reinforces credibility and fresh thinking. This visual language carries through to a new website, designed as a global hub for innovators, mentors and investors, clearly communicating the Collective’s mission and making engagement seamless.
“The Conscience Collective is doing vital work to support healthcare innovation where it’s needed most,” said Nicola Docking, Managing Director and Co Founder of Poke Marketing. “The new identity reflects that balance of bold ambition and human conscience, helping the organisation stand out, build trust and scale its impact globally.”
“Across my career, I’ve seen that breakthroughs only succeed when leadership is strong, supported, principled and connected,” said Dr Annalisa Jenkins, OBE, Founder of The Conscience Collective. “The Conscience Collective is my vision for a community where ambitious healthcare innovators are given the clarity, confidence and support to lead with conscience. By bringing founders together with experienced global mentors, we can help ethical, scalable healthcare solutions reach the people who need them most.”
The result is a confident, purpose driven brand that positions The Conscience Collective for growth, uniting innovators, mentors and investors around a shared mission to challenge convention and do the right thing. The Conscience Collective is now open for applications. If you are a young founder with ambitious ideas, a global outlook and a values led approach to leadership, we encourage you to apply.
