Public art provides the focus of an innovative Loaf Agency placemaking campaign for Circle Square, the £750m Bruntwood SciTech and Vita Group joint venture development on the landmark former BBC site in Oxford Road, Manchester.

Manchester-based Creative Agency Loaf were appointed in December by the not-for-profit member organisation GS1 UK, who implement standards for business communication throughout the retail, foodservice and healthcare sectors, to create a campaign showcasing the organisation’s support and success across the NHS.