Social media

Fyre: The Greatest Marketing Campaign That Ever Happened?

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Riding on the back of the release of Netflix’s latest documentary Fyre: The Greatest Party That Never Happened?, Robyn van Jaarsveldt, Social Media and Brand Manager at Downtown in Business looks at the online Influencer culture and the Fyre Fest marketing campaign that sold out a fraudulent festival in 48 hours and asks, is it not the greatest marketing campaign of our time?