“Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.” Ashley Friedlein, founder and CEO of Guild.
On Friday, September 27th at 2 PM, we unveiled our bold new brand identity and mission to the world. This rebrand marks a transformative chapter in Red Rock’s journey, where we proudly redefine who we are and reaffirm the strong position we hold within our community.
It’s been a humbling yet empowering process, revealing the true essence of Red Rock and the unparalleled value we deliver to our clients every single day. Our purpose has always been clear: to “Keep people connected and places alive,” driven by over 70 years of combined expertise in the telecommunications industry.
This moment has been long in the making, and now, we’re more energised than ever to take this exciting next step. Here’s how it all began—and what it means for you and the future.
The Beginning Journey
While Red Rock’s journey began over five years ago, we faced a crucial challenge: we lacked a clear, defined brand that truly captured who we were—and who we aspired to become. As our business and team expanded, maintaining consistency across all functions became difficult, and delivering the exceptional customer
service we aimed for was harder to achieve across all channels. Doing the work was easy; articulating our identity and value proposition was the real challenge that many businesses like us, try to hide.
When we shifted our focus to a sales and marketing strategy, we knew we needed to unify our external messaging and showcase the great work we’ve done in the community. During this search for a new direction in a website, we sat down with Dawn Managing Director David O’Hearns, who identified the gaps and growth opportunities within our brand. The contrast between the value we provided and the story our brand told was a wake-up call. It was then that Managing Director Paul James made the bold decision to redefine Red Rock’s true essence and rebrand the whole company.
Through deep reflection and transparency, we stripped away the old perceptions of what a telecommunications company should be and redefined who we wanted to be in this industry. Every member of the team contributed to shaping our new mission, vision, and purpose, addressing both their aspirations and the challenges we faced across the whole business.
Working closely with the team at Dawn, we redesigned more than just our logo, but our overall brand identity, giving Red Rock a fresher, more modern and jargon free look that sets us apart in the industry. After ten months of focused effort, we’re proud to bring this transformation to the light — and to show our clients exactly how together we’ll move forward. Stronger and more united than ever, we are ready to better serve you into the future.
Moving Into the Future
As we move forward, our mission is clear: to “bring people closer together” and be champions of building vibrant communities through open communication and modern thinking. We are committed to keeping things simple and always sticking to the truth in every interaction.
With our renowned presence and celebrated achievements in the local area, we’ll remain upbeat, approachable, and ready to support our partners at any given moment. Transparency will be at the heart of everything we do, taking ownership through clear, honest communication.
Our goal is to provide the best services that not only reduce business costs but also remove the burden of complex migrations. We are focused on delivering a seamless, efficient, and fulfilling experience for our clients, equipping them with the tools to offer their customers the highest level of service, each and every time.
We’re also amplifying our voice across all communication channels, with a renewed focus on educating individuals about the simplicity of connectivity and sharing inspiring business success stories through our Wired for Success podcast.
Now is the perfect time to join us on this journey as we become a cornerstone in the region and redefine what it means to be a telecommunications provider.
Words from our Managing Director
Words from our Managing Director, Paul James, on the Red Rock Rebrand:
“This rebrand has been a 10-month journey—one that’s far from finished.”
When we founded Red Rock in 2018, the concept of branding never crossed our minds. We didn’t know what we didn’t know. Fast forward five years, and while we’ve seen incredible growth in every area of the business, our brand had fallen behind. We were a collection of mismatched logos, colours (mostly red), fonts, values, and pieced-together marketing materials.
To anyone looking in, our brand told a story that didn’t reflect the business we had become or the one we aspired to be. That’s when we knew something had to change. We partnered with Dawn, an expert in branding and motion, and slowly but surely, the pieces of the new Red Rock brand began to take shape—rooted in our core values and our vision for the future.
As we head into 2025, our focus is on building consistency across every part of the business, ensuring that our customers, suppliers, and partners experience the true Red Rock—who we are, what we stand for, and the value we bring.
If you’re reading this, you’ve already seen glimpses of the new brand, and we’re excited to share more in the days, weeks, and months ahead. We’d love to hear your thoughts and feedback as we continue this journey, and we look forward to the thrilling times ahead.”
What To Expect
Moving forward, you can expect a stronger, more empowered approach as we educate businesses on the critical role of communication and the value of having a dedicated telecommunications partner to alleviate your stress at a push of a button. We are proud to offer all our services under one roof, providing transparent advice with no hidden costs. Our mission is simple: we work to serve you, prioritising your needs and building long – lasting relationships.
We want to extend our heartfelt thanks for your incredible support and belief in our journey. We are excited to share more groundbreaking developments and expansions in the coming months.
At Red Rock, our community-focused approach is at the heart of everything we do. We cherish our clients and work tirelessly to keep them connected—not just today, but well into the future. Whether it’s providing education, being there in moments of need, or simply having a conversation, we’re here for you.
Our work with charities like Willow Wood Hospice, Once Upon A Smile, Opal Advocacy, Making Space, The Anthony Seddon Foundation, Home Instead, and many more is a reflection of our core values. These partnerships won’t go unnoticed—they deserve the recognition and accolades they bring, and they are woven into the very fabric of who we are.
The future is bright, not just for us but for all our partners across various industries in the UK. We’re excited for the celebrations ahead and the shared success we will build together.
Stay Connected and Learn More!
Don’t miss out! Subscribe to our YouTube channel and be the first to catch the upcoming podcast episode where we dive deeper into the details of our exciting rebrand:
Red Rock Presents: Wired for Success Podcast – Red Rock Presents: Wired for Success Podcast – YouTube
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Contact Us – Contact – Red Rock (red-rock.uk) Here in the now, for the future.
