Liverpool City Region’s visitor economy has reached a record £6.834 billion, highlighting the growing contribution tourism is making to businesses, jobs and communities across the region.
The latest independent STEAM tourism research shows visitor spending increased by 9.3% in 2025, while visitor numbers rose 7.8% to more than 61.5 million. Day visits also increased by 8.7% to 55.55 million.
Tourism now supports 57,591 jobs across Liverpool City Region, reinforcing the sector’s role as a major driver of economic growth.
For Downtown in Business, the figures underline the importance of continued investment in Liverpool City Region’s visitor economy and the wider business ecosystem that supports it. A strong visitor economy creates opportunities across hospitality, retail, leisure, culture, transport and professional services, benefiting businesses across the region.
The growth also reflects the strength of collaboration between the public and private sectors, alongside continued investment in the region’s attractions, infrastructure and visitor offer.
From its waterfront and world-famous cultural attractions to its coastline, green spaces, heritage and family attractions, Liverpool City Region continues to offer a diverse year-round experience.
The next few years are set to bring further opportunities, with major events and developments including the Cavern Club’s 70th anniversary, Liverpool Biennial, the Tour de France Grand Départ and the transformation of Tate Liverpool in 2027.
Looking further ahead, 2028 will bring further opportunities through the planned arrival of Cunard’s Four Queens on the River Mersey and UEFA Euro 2028 matches.
With visitor numbers and spending continuing to grow, the latest figures demonstrate the significant economic potential of Liverpool City Region’s visitor economy – and the importance of ensuring local businesses are positioned to benefit from that growth.
