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Major coup as Muse hires its first head of social value & sustainability

Nationwide placemaker, Muse’s industry-leading approach to sustainability and social impact has taken a major step forward, as former EMEA head of social value – sustainable operations at JLL, Syreeta Bayne, has joined the business’ senior leadership team as its first head of social value and sustainability.

Nationwide placemaker, Muse’s industry-leading approach to sustainability and social impact has taken a major step forward, as former EMEA head of social value – sustainable operations at JLL, Syreeta Bayne, has joined the business’ senior leadership team as its first head of social value and sustainability.

With approximately 15 years’ experience, six of which were in the construction sector working at Interserve and BAM UK, Syreeta has created, led and consulted on various social and sustainability projects, in partnership with private and public sector clients including Southwark Council, Legal and General Investment Management, AVIVA, La Salle and Homes England.

One of Syreeta’s main drives will be to further develop Muse’s combined approach to social value, sustainability, equality, diversity and inclusion.

As a business, Muse uses collaboration, experience and creativity to transform places and make economies and communities better. Working on the ground, with partners and within communities, to create beautiful, sustainable places for people.

Muse is delivering a range of best-in-class sustainable buildings, including Eden, Salford (a 115,000 sq ft net zero in operation office building with Europe’s largest living wall); Greenhaus, Salford (a collection of 96 Passivhaus-certified affordable apartments); the latest office phase at Talbot Gateway Blackpool (a 200,000 sq ft sustainable new regional home for the Department for Work and Pensions) and Manor Road Quarter, Canning Town (804 homes, with 402 affordable, complete with two-acre park) to name a few.

Mike Auger, managing director – South at Muse, said: ” We’re delighted to welcome Syreeta to the team, to lead our approach to sustainability and social value. As a nationwide placemaker, we have both a responsibility and an opportunity to do everything we can, working together to build a brighter future for communities right across the UK.

“This is an exciting new role within our business, reflecting how critical sustainability and social value is to both our business, our partners and the built environment. It will provide added specialist support towards enhancing our position as an industry leader.”

New head of social value and sustainability, Syreeta Bayne, said: “I’m excited to join the team and leading how we deliver sustainable regeneration and social impact. The business is in a really strong position in these areas, but knows it needs to constantly evolve to be ahead of the curve and create places that everyone can be proud of in generations to come.”

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