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The Economic & Social Impact of Sport

The event will discuss the legacy of the Commonwealth Games, the plans to regenerate the Birmingham City FC stadium, the Villa’s recent renaissance, and the positive social impact sport can have on industry and community.

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A week in America | 6 October 2023

This week Martin looks at the commercial success of one of Merseyside’s top football teams through the lens of US sport. Finding brand value is more than letting the highest bidder slap a logo on your shirt, he argues…

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Wake Up and Smell the Toffee

This week Martin follows the rumoured investment in Everton FC from a Florida based investor, and wonders if English football fans are truly ready for the inevitable success which would follow…

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A week in America | 5 May 2023

As we get to the business end of the sports season, Martin looks at the way U.S. sports are organised and wonders if there are lessons for the English Premier League and others to learn…

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