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Sport

The Economic & Social Impact of Sport

The event will discuss the legacy of the Commonwealth Games, the plans to regenerate the Birmingham City FC stadium, the Villa’s recent renaissance, and the positive social impact sport can have on industry and community.

A week in America | 22 March 2024

  • by chris

To regulate or to encourage? This week Martin looks at the contrasting approaches to the business of sport on both sides of the pond.

A week in America | 6 October 2023

  • by chris

This week Martin looks at the commercial success of one of Merseyside’s top football teams through the lens of US sport. Finding brand value is more than letting the highest bidder slap a logo on your shirt, he argues…

Wake Up and Smell the Toffee

  • by chris

This week Martin follows the rumoured investment in Everton FC from a Florida based investor, and wonders if English football fans are truly ready for the inevitable success which would follow…

A week in America | 5 May 2023

  • by chris

As we get to the business end of the sports season, Martin looks at the way U.S. sports are organised and wonders if there are lessons for the English Premier League and others to learn…

A week in America | 20 April 2023

  • by chris

As the baseball season gets underway in USA, Martin looks at the surprising ways global sports leagues are making huge changes to connect and engage with new audiences and build their businesses…