With only six weeks to go Luke Massie, CEO and Founder of Vibe is digging deep to ensure he is in the peak of physical and mental condition to achieve his goal of becoming an Ironman.
The respected businessman who seems to have the world at his feet is no stranger to hard work. Turning 30 this year he decided to push himself to his physical and mental limits in order to help young people in Lancashire. He is hoping that his dedication to the challenge will raise awareness and much needed funds for a charity close to his heart.
Luke said; “Like many people facing a milestone birthday it made me really reflective. I’m very proud of what I have achieved but I realised I’d sacrificed my entire 20’s to focus on building my business. The Ironman is a personal goal that I feel is the right time to go for!”
Luke is taking on this challenge for Inspire Youth Zone, a children’s charity located in Chorley, is a safe space for young people aged 8-19 (and up to 25 with additional needs). Open when schools are shut, they provide a range of activities alongside hot nutritious meals, and ultimately work to transform young lives.
Luke said; “As a young lad growing up in Ingol, Preston where money was not only tight it was simply out of the question as we didn’t have any, I spent nearly all my school holidays in youth clubs.
Right in the middle of our council estate we were lucky enough to have INTAG (Ingol and Tanterton action group) so I know first hand how important these centres are for not only young people but also their parents. They really are the pillar of our communities and they need help delivering the vital service that they do.”
Luke explained; “I’ve always been a firm believer that whatever you truly commit to, you can achieve. I hope that achieving my goal at the Bolton Ironman on the 2nd July I may inspire some young people at the YouthZone to achieve their goals.”
Inspire Youth Zone, a children’s charity located in Chorley, is a safe space for young people aged 8-19 (and up to 25 with additional needs). Open when schools are shut, they provide a range of activities alongside hot nutritious meals, and ultimately work to transform young lives.
Inspire works tirelessly to unlock the potential of the next generation. Home is not always a happy stable place, but when young people walk through the doors of the Youth Zone they can feel a sense of belonging and are surrounded by positive role models and peers, all of whom push them to achieve greatness in whatever form that may take. In a world where opportunity is often determined by where you are born or what your parents can give you, Inspire allows all young people to dream bigger, push harder, and go on to get the most out of life that it has to offer.
Andrew Turner, Chairman of Inspire Youth Zone said; “We are delighted that Luke has chosen to take part in The Ironman on our behalf. As a charity, we were already under real financial pressure and the cost of living and inflation has only intensified this. This winter, gas and electricity alone has cost an additional £40,000 to last year and if we can’t fill these shortfalls in funding, a reduction in service will be our only option. Inspire does incredible things, but without the support of individuals and businesses, we simply wouldn’t be able to do what we do. Sincere thanks go to Luke, not just for fundraising on our behalf, but for helping us to showcase the importance of our facilities – Luke is proof of the impact they have on lives.”
To get involved or show your support go to http://www.justgiving.com/campaign/lukemassie